So, they look good, but it's safe to say that RAM is about more than appearance.  these are purely DDR400, nothing faster, so why do they cost more than ordinary bulk memory? the answer lies in the quality of the DRAMs used, because the 5ns chips used on these sticks have been hand chosen specifically for low latency.  By doing this GeIL have produced a dual channel solution which runs with an incredible CAS 2-5-2-2 setting.  IN performance terms without overclocking it doesn't get much better thank this, and they are perfect for those that don't care to tinker.  Because these are such quality RAM you can also reverse this strategy and set less stringent values but overclock the front side bus.  so that's two different markets this memory effectively addresses.

Overall, the performance gains were modest but unmistakable, showing an extra5-7% in game benchmarks and synthetic tests across the board.  this doesn't sounds like much, but on a 3GHz processor it's the equivalent of another 200 MHz on top.  when you look at what getting that extra speed might cost you in CPU terms, then this seems a very cost effective means to get it.

When you compare these prices with other low latency products, then GeIL are obviously very keen to compete toe-to-toe with their competitors in the European market.  If they continue to produce product to the quality of Ultra-X at the right price, then I can see no reason why they shouldn't develop a much more aggressive profile in the short term.